“A company solving niche market problems, run by a small team with minimal resources, narrow focus and no outside funding.


The Manifesto

I. Focus on the user, and everything else follows.

II. Simplicity is a silent ambassador of the product.

III. Do one thing and do it really, really well.

IV. Believe in Slow compounding than short-term gains.

V. Thrive for the team's happiness and freedom.